2020 Winner

CASE SUMMARY

With Halloween comes celebrating some of the most iconic movie scenes. Sadly, the horror and violence lurking in FCB’s Halloween-inspired spot for YWCA Montreal is real, and represents the everyday experience of women facing domestic abuse. The 30-second spot begins with a woman rushing to escape a house in the middle of the night. She races to the car, gets in but can’t seem to get it started. Meanwhile, through the window, a figure exits the house and begins walking towards her with an obscured object in hand. It ends with her breaking down in tears and the words: “For certain women, the horror film lasts all year.”

Credits

Sylvain Dufresne, – VP, Direction de création, FCB Montréal
Philippe Natewajko, Directeur artistique, FCB Montréal
Elmer Tazartez, Conception-rédaction, FCB Montréal
Julie Simon, Direction de compte, FCB Montréal
Krystelle Ruest, Direction de compte, FCB Montréal
Laurie-Anne Côté, Gestion de projet, FCB Montréal
Marie-Nathalie Poirier, Stratégie, FCB Montréal
Anick Rozon, Production, FCB Montréal
Geneviève Cabana-Proulx, Production, SOMA
Stéphanie Merizzi, Production, SOMA
Sarah Pellerin, Réalisation, SOMA
Ariel Méthot, Direction photo, SOMA
Charles Grenier, Montage, SOMA
Simon Allard, Montage, Outpost
Jacob Gauthier-Robitaille, Son et ingénierie, Lamajeure
Luc Préfontaine, Son et ingénierie, Lamajeure
Danick Archambault, Stratégie média, Jungle Média
Marie-Philip Leduc, Relations publiques, Weber Shandwick